Twenty years in
boardrooms.
Then I mowed lawns.
I spent two decades building marketing systems for Fortune 500 companies. Then I traded the suit for a mower — and realized everything those corporations spend millions on, home service pros are doing on gut feel and a phone in their pocket.
I saw a billion-dollar problem hiding in plain sight.
Inside those Fortune 500 rooms, a single campaign budget was bigger than most home service businesses will gross in a decade. Lead funnels, automated follow-up sequences, reputation management systems, customer retention programs — these weren't luxuries. They were the reason those companies printed money.
Then I started Maine Lawn and Landscape. Real business. Real mower. Real customers. And I saw firsthand what every contractor, plumber, and HVAC tech already knows:
Hard work without a system is just hard work. You stay busy. You stay tired. And at the end of the year, you look at your bank account and think — where did it all go?
Home service operators are some of the hardest-working people I've ever met. Bar none. You're out in the heat, in the cold, building something real with your hands. That takes grit most corporate people will never understand.
But grit alone doesn't capture the lead who called at 8 PM when you were at your kid's game. It doesn't follow up with the estimate you sent three days ago. It doesn't ask for a Google review after every finished job.
Systems do that.
Chapter 02 — The Proof$200 in. $4,000+ out.
I wanted to prove it wasn't just theory. So I spent two hundred dollars on Google Ads for the lawn care business. But I didn't just throw money at "lawn care near me" and hope for the best.
I built the system behind it first. A website designed to capture leads, not just look pretty. An AI chatbot that answered questions at 11 PM when homeowners were actually browsing on their phones. A missed-call text-back system so that every call that went to voicemail — because I was on a mower — got an instant response.
Then I turned on the ads.
In one season, I matched my corporate salary.
I wasn't the best mower in Maine. But I knew something most home service pros don't — how to build a system that turns strangers into leads, leads into customers, and customers into repeat revenue. Automatically.
That's not talent. That's not luck. That's a system. And systems can be copied.
Chapter 03 — The MissionGive every home service pro the same firepower a Fortune 500 has.
That's why I built LocalFlow Pro. Not another website builder. Not another CRM. A complete automated client acquisition system — the same kind of machine those corporate companies spend millions on, rebuilt for a contractor's budget and a contractor's schedule.
Smart websites that capture leads while you sleep. AI chatbots that answer at 2 AM. Voice agents that never miss a call. Review automation that builds your reputation on autopilot. All of it set up in 7 days, managed for you, and built to grow with your business.
This is what I wish someone had handed me on day one of Maine Lawn and Landscape. Instead, I had to build it from scratch with an MBA's worth of stubbornness and twenty years of corporate playbooks. Now you don't have to.
Three pillars. One mission.
HomePro MBA
Free YouTube channel and Skool community. Weekly live strategy sessions, marketing playbooks, and AI walkthroughs — built for home service pros by someone who's been in the field.
Join the Community →YourNextHomePro
A marketplace connecting homeowners with verified, top-rated home service professionals. Quality leads, no bidding wars, no race to the bottom.
Coming SoonLocalFlow Pro
Done-for-you smart websites with AI chatbots, voice agents, review automation, and lead nurture. Set up in 7 days. No tech skills needed. The Revenue Machine, installed.
Book a Strategy Call →Ready to install
your Revenue Machine?
Whether you want free strategy through HomePro MBA or a full done-for-you build with LocalFlow Pro — I'm here to help you win.