Humanizing AI: A Strategic Brand + Content Transformation

Challenge

Despite offering cutting-edge AI and custom learning services, The Roux Institute struggled to communicate its value in a way that felt human, approachable, and conversion-ready. Their content lacked emotional resonance, and campaigns weren't tied to measurable business outcomes.

Services Provided

Marketing Campaign Development, Website Development, Video Production, Photography, Funnel Architecture, Email Automation, AI Automation, Landing Page Development

Process

• Strategy & Positioning: Repositioned the Roux from a sterile 'tech institute' into a mission-driven partner for growth-minded businesses, emphasizing human impact through intelligent systems.
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• Content & Storytelling: Produced high-impact video to humanize the brand, spotlighting leadership, learners, and partner success stories.
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• Funnel & Automation: Built landing pages tailored to distinct verticals. Launched email campaigns synchronized with site content and lead-gen efforts.
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Results