Repositioning a Leading MedTech Engineering Firm
Challenge
Despite years of industry leadership, Goddard Technologies lacked a centralized marketing approach. Previous efforts were fragmented, with no consistent brand presence across digital, print, and trade show platforms. The complexity and confidentiality typical in MedTech made visibility and storytelling even more difficult. They needed a scalable, multi-channel strategy tailored to a highly technical audience.
Services Provided
Branding & Marketing Strategy, Content Creation & Management, Paid Advertising & SEO, Website Design & Copywriting, Social Media Strategy & Execution, Traditional Press & Print Management, Trade Show Design & Campaigns
Process
- Research & Planning: Internal audit of past marketing efforts | Competitor and industry analysis | Brand positioning + opportunity identification
- Strategy Development: Custom omnichannel marketing plan | SEO and website upgrades | Paid ad strategy | Content + social media rollout calendar
- Execution: Produced and published photo/video assets | Managed social and ad channels | Designed tradeshow booth and marketing materials | Ran multi-channel campaigns with engineering-approved content
I was a little hesitant at first, we hadn't needed anything Muyinza did in 20 years of business. But I gave him room to work and he surprised me. I actually cried after watching the first two videos about the company he made for us, this has been a long ride.
Results
23%+
Increase in quoted projects
$6M+
In quoted projects attributed to our efforts
20%+
More website project submissions
15%+
Growth in web traffic and time on page
1,100+
New targeted LinkedIn followers
3,000+
Likes and shares
400,000+
Impressions generated