From Shutdown to Digital Powerhouse: Big Mendy's Gym

Challenge

When Los Angeles gyms were forced to shut down during COVID lockdowns, Big Mendy's Gym faced the threat of losing its dedicated community and revenue stream entirely. Without a physical space to train, the gym needed to find new ways to keep members engaged, generate income, and build momentum for a strong reopening.

Services Provided

Social Media Content Production, Community Building & Engagement, Merchandise Marketing, Virtual Coaching Promotion, Website Design & Development, Paid Advertising

Process

• Research & Planning: Audience analysis, brand identity assessment, competitor review in the fitness/gym space
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• Strategy Development: Content roadmap for lockdown era — merch launches, virtual coaching packages, community engagement plan, website rebuild timeline
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• Execution: Produced workout content and motivational videos, managed social media growth campaigns, built new website timed with gym reopening, launched merchandise line, coordinated grand-reopening marketing push
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Results