Helping Benny's Tacos Thrive During COVID-19

Challenge

When COVID-19 hit Los Angeles, dine-in restaurants were forced to shut down overnight. For Benny's Tacos, this meant an immediate and severe loss of their primary revenue stream. With no foot traffic, no dine-in revenue, and the city on lockdown, Benny's faced its biggest challenge in over 40 years of business.

Services Provided

Branding & Crisis Marketing Strategy, Social Media Content Production, Paid Advertising, Website Updates, Traditional Press

Process

• Produced content inside the restaurants to show safety measures and boost trust
• Photographed new takeout packaging and launched content featuring delivery meals
• Overhauled social media to focus on pick-up and delivery, including geo-targeted ads
• Updated the website with health policy messaging and online ordering integrations
• Launched paid ad campaigns across Instagram and Facebook
• Actively managed engagement, answering questions and building community

Results